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MusicMatters works
to reduce the negative environmental
impact of
music industry operations by working
with artists, tours, venues, festivals,
and others to:
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Waste
less
Be more
energy efficient and
reduce, reuse or recycle waste.
Choose
wisely
Select
eco-friendly goods and
services (cost-effectively through
our vendor partners).
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Cool
down
Reduce
CO2 emissions and offset
what can’t be reduced.
Spread
the word
Communicate
actions to fans,
clients, and the media –
and inspire
their action.
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on for more information about
what MusicMatters is doing to green
the music industry! |
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MusicMatters™ work in the music industry
and beyond transcends Cause Marketing.
We specialize in Effect Marketing™ (it’s
what comes after Cause Marketing). Going beyond
just promoting awareness of a cause or product,
our Effect Marketing™ campaigns incorporate
initiatives that encourage consumers to take action
and produce quantifiable results on important
environmental and social issues.
MusicMatters™ has created and managed several
major campaigns integrating marketing and activism,
including Ben & Jerry’s Dave Matthews
Band One Sweet Whirled and Magic Brownies Campaigns,
Green Mountain Energy and TrueMajority.
In collaboration with Kim and Jack Johnson, MusicMatters™
created the "EnviroRider," an environmental
handbook analyzing all aspects of touring and
production. This revolutionary model guides MusicMatters’
work with the music industry’s leading artists
and its unique partnership with the CLIF Bar GreenNotes
program. The EnviroRider is put into action on
artist tours and inspires thousands of fans to
take positive environmental action.
In addition to our music programs, MusicMatters™
excels in direct-to-consumer interaction and brand
awareness for the organic and natural industries.
Our exciting organic and natural programs include:
Go
Organic! for Earth Day
Organic
& Natural Experience™ (ONE)
Experiential
Marketing and Field Marketing
Strategy
and Consulting
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